Hi there. I’m Anita, Psychologist and Women founders’ coach.

I’m Anita Cavrag, a psychologist, advisor and coach to service-based women founders and leaders. I have spent 20+ years studying the human mind, grappling with the question: What makes us thrive - not just get by - at work, in business and in life? 

In my career as a People & Culture expert and leader in Europe’s fastest growing tech startups, I’ve hired and taught founders and leaders how to build and lead world-class teams.

Over the past decade, I’ve helped 80+ talented experts, including dozens of business founders, overcome inner barriers, break their income ceilings and run their businesses on their own terms.

Today I help women entrepreneurs master difficult conversations with difficult people with confidence and grace.

I teach them how to communicate with powerful authority in their key business relationships – with prospects, clients, team members, (and various dickheads they meet along the way) – without resorting to any aggressive or conniving tactics that could damage their relationships and reputation.

  • “I would 100% recommend Anita as a coach. Her wealth of experience is superb for helping you become the person you want to be. Her strength lies in helping you dig out the truth from within you.”

    Anonymous

  • "Anita's approach helped me to see my circumstance from a different angle and I was able to get out of a head space of hopelessness into a space where I am confident that the future I want is possible and I will attain it."

    Anonymous

  • “If I hadn't hired Anita, I would have remained in the same negative mindset and stuck in a job where I wasn't happy. Her guidance helped me find a direction and move forward, which made a big difference in my life.”

    Kristina

  • “I felt that Anita was always a step ahead of me, knowing what I would say, already seeing the obstacle I would just 'hit, and she was always there at those obstacles lending a hand that would allow me to move forward.”

    Ivan

  • “With Anita's support, I was able to identify a conditioned pattern that has held me back in my professional growth. Anita provided me with a concrete, actionable technique for overcoming this conditioning and having more control over my career outcomes.”

    Tibor

  • “My experience with Anita as my coach was nothing short of phenomenal. It was amazing to see how her questions brought deep-seated unconscious strength to the surface where I can harness it for my career growth.”

    Nancy

  • “I trully belive that you are the master at the job you do. You are assertive, kind, objective and for me the most important thing-you care! Thanks for super great experience! 🥰”

    Olga

Privately, I'm a massive nerd, a professional collector of the most fascinating and useless facts of life.
I can talk for hours about history, neuroscience, politics, movies, philosophy – and my favorite: the human mind. Even longer if there’s a nice bottle of cabernet on the table.
I love cats, Nordic mythology, Dungeons’n’Dragons and I’m somewhat of a coffee snob. Predictably, I’m also crazy about Lord of the Rings, and I watch the trilogy at least once a year. The extended versions, of course.

Back when I used to hoard credentials in the hopes of finally becoming confident enough to charge my worth (a strategy that didn’t work), I’ve acquired quite a few:

- Masters in Psychology, BA Philosophy (Macalester, USA)
- Human Resources Management and Services diploma
- NLP Master Practitioner degree
- Business Coaching Diploma (by PwC)
- Career Coaching Diploma (UK)
- ICF accreditation, ACC
- Points of You® certificate

I have also won scholarships for international colleges in Costa Rica and the US, where for 6 years, I’ve lived and studied alongside students and staff from 100+ countries. This multicultural experience is the reason why I can handle almost anyone as a roommate and I’m not weirded out when I see bugs crawling in places where bugs don’t belong.

I’ve got a feeling we share some things in common…

FAVORITE COFFEE: Bourbon Santos

MOST RANDOM (AND USELESS) SKILL: Imitating people and animals.

GUILTY PLEASURE: I adore vintage watches. I’ve got a 1970’s ladies Doxa, 1960s Gruen (both hand-winding), and a 1980s Seiko ladies automatic.

FAVORITE TV SHOW: Seinfeld. Giddiyup!

SUPERPOWER: People profiling. I can easily spot mental patterns and emotional blocks in people I talk to.

RECENT HOBBY: Hanging out at cat cafés with my laptop or a book.

PASSIONATE ABOUT: History, psychotherapy, the concepts of self-managing organizations and democracy at work.

DEGREES & CERTIFICATES: MA Psychology, BA Philosophy, Business Coaching Diploma, NLP Master practitioner, Certified Career Coach, ICF-accredited (ACC).

RANDOM FACT: I once went skydiving from 24,000 feet (7.3 km). It was a tandem jump, usually reserved only for the military. Weird thing: I wasn’t scared AT ALL... But for some reason, standing on the ladder feels really dramatic. :)

Let's talk.

If you want to explore how I can help you step into your power and claim the authority and respect that you deserve — even from difficult people — I invite you to book a 90-min (private) call with me.

book my call