What If You Could Wake Up Excited About Work Again?

Welcome to Firefly Career Coaching™ — a powerful transformational journey for accomplished leaders and entrepreneurs to reconnect with yourself and your purpose…

…and make the right changes in your business or career — so your work lights you up again.

If you’re like most of the accomplished leaders, founders, and business owners I work with…

You’ve achieved things others only dream of.

You’ve built a business, career, and life that look impressive to everyone…

But underneath it all, you can feel that something is deeply misaligned.

You’ve outgrown the work you do, or it no longer excites you, and you can’t quite put your finger on why.

And you’re worn out from circling the same question of what to do next — and still can’t land on a clear, confident decision.

You’re struggling to decide if you should:

  • align your business/career to better match how you’re wired and what you need in order to thrive,

  • change your job/move to a different company or start your own business,

  • pivot your business offer, niche, or strategy, 

  • …or change your direction entirely to step into a new type of work that’s closer to your heart and purpose.

Let me take a leap and assume you’re struggling because:

  • you have no idea what you want to do next,

  • have too many ideas that feel unrealistic or out of reach.

  • or have a few compelling ideas but worry about making the wrong decision.

So instead of deciding, you remain in limbo: unfulfilled, restless and wondering if one day you’ll realize you have wasted your potential and your life.

It’s tempting to take another personality test, scroll job boards, read inspiring self-help books, ask family and friends for advice or just wait for clarity to strike like a thunderbolt.

But the answer ISN’T even more (over)thinking…

It’s actually thinking MORE EFFECTIVELY.

If your success feels EMPTY or MEANINGLESS, but you don’t know what you want to do next, that means you’re not fully in touch with yourself and your purpose

(And that’s a problem … but one that we can fix!)

When you fully reconnect with yourself and your purpose, you…

→ See exactly where your work is incompatible with your true nature, and the conditions you require to thrive.

→ Separate which of your desires are genuine, which are inherited or acquired, and which are merely fantasies.

→ Dismantle the outdated belief systems and cognitive distortions that have been unknowingly steering your thinking and clouding your vision.

→ Experience a profound shift in perception that expands your self-concept and the possibilities you can imagine, and inspires you to take bold action.

→ Make the right change for your business or career — so you can do work that lights your fire and gives you a sense of meaning, purpose and deep fulfilllment.

I’ve helped dozens of high-achieving professionals just like you find more meaning, purpose and fulfillment in their work.

Should we be talking?

Hi there. I’m Anita, Psychologist, certified Career Coach and Founder of Firefly Career Coaching.

I’m best known for helping brilliant, accomplished leaders, founders, and business owners reconnect with themselves and their purpose — and then make the right changes in their business or career so their work lights them up again.

At the heart of it, my work is about helping gifted professionals who want it all (success and fulfillment) — tap into the deeper dimensions of who they are, find the root cause of their unfulfillment…

…and either rekindle their spark or find their next true calling.

Why should you work with me?

1. I’ve been where you are

I know what it’s like to wake up one day and realize the career you worked so hard to build no longer makes sense.

That’s why today, I understand exactly what a high-achiever like you, who yearns to live to the fullest, is going through when your accomplishments leave you feeling empty, wondering Is this all there is?

2. I adapt my approach to you

As a trained Psychologist, I know there’s no such thing as a one-size-fits-all formula for inner transformation.

Yes, I use field-tested methods in a structured program, but I always tailor my approach to match your unique psychological makeup and emotional needs.

3. I turn this into a fun experience

Career reinvention doesn’t have to feel like drudgery. I use creative tools — like Dixit cards, symbols, and metaphors — to help you access deeper insights and imagine new possibilities for your future self.

You’ll step into the next-level you in a way that feels energizing, inspiring, and even playful!

  • "Anita's approach helped me to see my circumstance from a different angle and I was able to get out of a head space of hopelessness into a space where I am confident that the future I want is possible and I will attain it."

    Anonymous

  • “If I hadn't hired Anita, I would have remained in the same negative mindset and stuck in a job where I wasn't happy. Her guidance helped me find direction and move forward, which made a big difference in my life.”

    Kristina

  • “I felt that Anita was always a step ahead of me, knowing what I would say, already seeing the obstacle I would just 'hit,’ and she was always there lending a hand that would allow me to move forward.”

    Ivan, Technical Program Manager

  • “With Anita's support, I was able to identify a conditioned pattern that has held me back in my professional growth. Anita provided me with a concrete, actionable technique for overcoming this conditioning and having more control over my career outcomes.”

    Tibor, Senior Backend Developer

  • “My experience with Anita as my coach was nothing short of phenomenal. It was amazing to see how her questions brought deep-seated unconscious strength to the surface where I can harness it for my career growth.”

    Nancy

  • “I would 100% recommend Anita as a coach. Her wealth of experience is superb for helping you become the person you want to be. Her strength lies in helping you dig out the truth from within you.”

    Anonymous

Work with me 1:1

Ready to discover work that lights your fire? Then let's talk.

Explore the Firefly coaching program.